As demand for automated investing services rises, financial institutions looking to enter this fintech sector have a promising option, that option can be the use of white-label robo-advisor platforms. These ready-to-use solutions offer an efficient and cost-effective way for financial advisors, startups, and institutions to launch their own branded robo-advisory services without the need for extensive in-house development. By adopting a white-label platform, firms can deliver a seamless, user-friendly investment experience to their clients while avoiding the complexities and risks of building a platform from the ground up.
This post provides a detailed guide on setting up your robo-advisor using a white-label solution.
In this post, we will cover the leading white-label robo-advisor providers, outlining their unique features and advantages. but also, we’ll explore essential factors to consider when choosing the right provider and review available market options to help you make an informed decision. We will also touch on the benefits and challenges of white-label solutions to provide you with a balanced understanding of this approach.
Whether you’re launching your first robo-advisor or seeking more insights into white-label platforms, this post guide will help you navigate the process and understand everything you are looking to know.
What is a White-Label Robo-Advisor?
A white-label robo-advisor platform is a pre-built solution provided by a third-party company that allows other financial firms to customize and brand it as their service. This advanced approach helps to simplify the launch of a robo-advisory service. Also, removing the need for firms to develop the technology from scratch. Therefore, by leveraging a white-label platform, institutions, companies and startups can focus on their strengths, such as client relationships and marketing while delegating portfolio and investment management to the platform.
Top White-Label Robo-Advisor Providers
Here are top rated white-label robo advisor providers
TradingFront: Offers a fully customizable white-label robo-advisor platform. Firms can personalize it with their branding elements, such as logos, colours, and fonts. The subscription fee is $100 per month, covering up to 100 accounts or $10 million in assets under management (AUM).
ETFmatic: Provides flexible partnership models tailored to different business needs for online investment services. Their options include White Label, Hybrid, API Integration, and SaaS, allowing firms to select the solution that best fits their requirements.
Gambit: Provides a B2B white-label robo-advisor platform that allows financial institutions to deliver a seamless and personalized investment experience. Gambit focuses on integrating with existing operations, technology, and analytics to enhance the user experience.
Saxo Bank: With over two decades of experience in white-label services, Saxo Bank delivers off-the-shelf and customized solutions. These services help licensed financial institutions broaden their product offerings while retaining full control over client relationships.
Investify TECH: Specializes in white-label solutions for financial firms, offering extensive customization for branding, client onboarding, risk profiling, portfolio creation, and reporting. This enables firms to differentiate their digital investment services.
1. TradingFront
Best suited for: U.S.-based fintech firms and Registered Investment Advisors (RIAs)
Demo Availability: Yes
Tech & IT support: Yes
White-label fee: It offers $100 per month for the first 100 accounts or up to $10 million in assets under management (AUM)
TradingFront offers a comprehensive white-label robo-advisor platform tailored for financial advisors and wealth management firms looking to create their own branded digital advisory services. The platform allows full customization, enabling firms to incorporate their logos, colours, and fonts to match their brand identity.
The investor questionnaire can be tailored to align with your investment approach and helps generate portfolios that suit your specific asset allocation strategies. TradingFront simplifies client onboarding with a fully digital process, making it easy to complete paperwork through user-friendly online forms. Clients can seamlessly upload documents and complete applications, enhancing the onboarding experience.
For portfolio management, TradingFront features automated rebalancing to keep portfolios aligned with predefined targets based on your models. The platform offers tools to monitor portfolio drift, view rebalancing history, and review trade details before execution. You can choose to rebalance single accounts, groups of accounts, or the entire portfolio.
TradingFront Dashboard Features
TradingFront includes an integrated CRM system. This system helps manage client relationships, record interactions, set reminders, and organize essential client information. Additionally, the platform’s white-labeled mobile app enhances the digital client experience with features such as:
- Instant ACH authentication for funding
- Performance reporting
- Data aggregation
- Document centre and tax reports
- Direct messaging
- Two-step authentication for security
TradingFront offers support for multiple account types, including individual, joint, retirement accounts (Traditional IRA, SEP IRA, Roth IRA, and Rollover IRA), trust accounts, and UGMA/UTMA accounts. The platform charges a flat subscription fee of $100 per month, which covers up to 100 accounts or $10 million in assets under management (AUM). After reaching this limit, users can select from two pricing models:
- Account-based pricing: The first 100 accounts are included for free, with a fee of up to $1.50 per account per month for additional accounts, depending on the total number managed.
- AUM-based pricing: No charge for the first $10 million in AUM; beyond that, fees are capped at 8 basis points (0.08%) annually, based on the average daily AUM.
Currently, TradingFront is available to firms based in the United States, with plans to expand its services internationally in the future.
2. ETFmatic
Best suited for European fintech companies
Demo availability: No
Tech & IT support: Yes
White-label fee: Basic, Standard, and Premium plans (pricing not disclosed)
ETFmatic is a prominent European robo-advisor offering a B2B platform for digital wealth management. This solution allows businesses to deliver online investment management services tailored to their customer base. ETFmatic provides various partnership models to accommodate different needs, including White Label, Hybrid, API Integration, and SaaS.
White Label: Launch a standalone robo-advisor with your branding, including personalized Android, iOS, and web applications developed and managed by ETFmatic.
Hybrid: Integrate robo-advisory services into your existing interface using API integration. This lets you maintain control over your product’s design and user experience while incorporating ETFmatic’s services.
API Integration: Seamlessly embed robo-advisory services into your current platform, allowing clients to access the service without an additional onboarding process.
SaaS: Incorporate ETFmatic’s digital wealth management technology into your current offerings through licensing.
ETFmatic supports a variety of portfolio customization options, including currency selection, asset allocation, weight distribution, and rebalancing. Its flexible, modular pricing model allows businesses to pay only for the features they need, enabling cost-effective scaling to meet evolving business demands.
ETFmatic’s technology stack enables you to perform a range of regulated activities, such as holding client funds, facilitating investment transactions, and safeguarding and managing assets. As an ETFmatic partner, you can either use your own regulatory authorizations or operate under ETFmatic/Aion’s license, which is valid in 32 European countries and includes a banking license. This flexibility allows you to launch your services swiftly and efficiently. For these reasons, ETFmatic is a strong option for European fintech firms aiming to enter the robo-advisory market in Europe.
3. Gambit Financial Solution
Ideal For: European businesses seeking advanced features
Demo Account Available: Yes
Tech & IT Support: Yes
White Label Fee: Not disclosed
Gambit Finance is a European fintech company that offers a white-label B2B robo-advisor platform designed to help financial institutions provide their clients with a seamless, tailored investment experience. The platform features a simple, interactive interface where clients can create their risk profiles, select matching portfolios, compare simulations, and track their investments digitally. Gambit’s discretionary management solution can be integrated within a few months, making it an efficient and easy way for businesses to introduce robo-advisory services.
Gambit’s digital onboarding process ensures customer verification and compliance with MIFID regulations by assessing risk tolerance, financial situation, and financial literacy. The process is user-friendly, interactive, and incorporates gamification elements. The platform also automates portfolio management based on the chosen investment strategy and product options. It can be personalized to suit different client segments, allowing for a higher level of customization and perceived personalization of portfolios. Clients can test portfolios with virtual money before making real investments, enabling them to explore the platform without financial risk.
Gambit Mobile App
Gambit enhances client interaction through features like a newsfeed and chat functionalities, promoting a more engaging and human-like communication experience. Also, a dashboard allows advisors to monitor their clients and suggests actions for improving engagement.
Some notable users of Gambit’s platform include BNP Paribas, Birdee, and Keytrade Bank. BNP Paribas uses Gambit to automate portfolio management while maintaining a personalized approach. Birdee, a European robo-advisor and subsidiary of Gambit, utilizes its technology to offer a B2C platform for discretionary investments. While, Keytrade Bank partnered with Gambit to develop and deploy a portfolio optimization algorithm, which was incorporated into their new investment platform, KeyPRIVATE.
These collaborations highlight Gambit’s capability to deliver flexible, customizable, and scalable solutions for a wide range of financial institutions and wealth managers.
4. Saxo Bank
Best suited for: Established international financial institutions
Demo availability: No
Tech & IT support: Yes
White-label fee: Not disclosed
Saxo Bank is a top provider of white-label trading and capital markets technology solutions. It offers a comprehensive suite of products and services tailored for banks, brokers, fintech companies, insurance firms, and wealth managers. Saxo Bank’s wealth management platform delivers an all-in-one digital solution for self-directed, advisory, and discretionary investment management. The bank currently supports over 120 banks and brokers, as well as more than 300 financial intermediaries.
In november 2022 Saxo launched SaxoPartnerConnect, a one-stop digital advisory solution that allows partners to integrate various business functions such as advisory services, portfolio management, fee management, client reporting, asset servicing, and cash management using either white-labelled or co-branded platforms.
Saxo has a mobile app called SaxoInvestor. SaxoInvestor is a simplified app for retail investors, making it easier to diversify and manage portfolios for both self-directed and managed investments. The model manager tool helps efficiently handle multiple clients by allowing partners to create, distribute, and manage model portfolios for discretionary and advisory services.
Saxo Bank’s white-label solution offers a full suite of trading and investment services, from order execution to settlement. Their prime brokerage services provide comprehensive account management and operational support, while their 24/7 IT infrastructure ensures platform reliability.
5. Investify TECH
Ideal for international financial institutions seeking a sophisticated white-label platform, Investify TECH offers solutions for digital investment advice and portfolio management. This is a Luxembourg-based fintech company. It provides a highly customizable platform, allowing you to tailor it to your specific needs, from front-end design to investment strategies.
To ensure optimal performance and regulatory compliance, Investify TECH provides ongoing technical and operational support. The platform’s key features include:
- Personalized Portfolios: Create customized investment portfolios aligned with your client’s risk tolerance and financial goals.
- Transparent Reporting: Provide clear and concise reports on investment performance and fees.
- Automated Rebalancing: Maintain optimal portfolio allocation through automated rebalancing.
- Secure and Compliant: Rest assured that your client’s data is protected and that you meet regulatory requirements.
The platform supports flexible asset management, enabling partners to tailor portfolios. Users can choose from the platform’s pre-built model portfolios, collaborate with a renowned asset manager to create custom portfolios or access a marketplace featuring model portfolios from well-known asset managers.
Investify TECH covers a broad spectrum of asset classes, including equities, ETFs, bonds, funds, certificates, and illiquid assets. It also incorporates advanced features like sustainability options (ESG, SDG, Look Through, etc.), a core-satellite investment approach (for mass customization), and algorithms that simplify portfolio personalization.
Investify TECH – White Label Solution
The platform lets clients track their investments, monitor performance, and adjust portfolios as required. It also includes comprehensive reporting and compliance functionalities, such as Know Your Customer (KYC) and Anti-Money Laundering (AML) processes, ensuring regulatory adherence. Additional features include self-service onboarding, customer portals/apps or APIs, smart reporting tools, integration with custodian banks, CRM, analytics tools, and streamlined daily operations.
Investify TECH offers continuous support and maintenance to ensure the platform remains up-to-date and compliant with regulatory standards. Interested parties can schedule a demo to experience the platform firsthand.
Key Considerations When Choosing a White-Label Robo-Advisor Platform
When launching a white-label robo-advisor platform, it’s essential to carefully evaluate both the service provider and the platform’s technical features to ensure a successful collaboration. Conducting thorough research and selecting a reputable provider is critical to achieving success. Below are some key factors to keep in mind when selecting a white-label robo-advisor provider:
Customization: Your chosen platform should offer full customization to reflect your brand and design preferences. This includes the ability to incorporate your logo, and branding, and customize the user interface to align with your company’s aesthetic.
Features and Functionality: Consider the specific features the platform offers, such as digital onboarding, investor profiling, goal-setting, pension simulations, model portfolios, advisor dashboards, newsfeeds, reporting, recommendations, projections, and performance tracking.
Investment Options: Ensure the platform provides access to the asset classes you wish to offer to clients as part of their portfolio options.
Compliance and Security: The platform must meet stringent security and regulatory compliance standards, including KYC (Know Your Customer) and AML (Anti-Money Laundering) processes, as well as data encryption and secure storage.
Scalability and Flexibility: Your platform should be capable of growing with your business. Ensure it can easily integrate with your existing systems and scale to handle increasing numbers of clients and transactions over time.
Support and Maintenance: Consider the level of support the provider offers, ensuring ongoing updates and compliance with the latest regulations and industry standards.
Costs: White-label solutions vary in price, so it’s important to compare costs before making a decision. Ensure the pricing structure fits within your business budget and objectives.
What is the Cost of Setting Up a White Label Robo-Advisor?
The cost of implementing a white-label robo-advisor platform can vary depending on factors like the provider, customization needs, required features, and regulatory demands in your region.
Typical costs associated with setting up a white-label robo-advisor platform include:
- Setup Fees: These are one-time charges for the initial platform setup, including customization, integration with your systems, and data migration.
- Ongoing Fees: These may include platform usage, licensing, and maintenance fees, often billed monthly or annually. Fees may vary based on factors such as the number of accounts or assets under management.
- Development and Integration Costs: If custom integrations with other financial systems are needed—such as core banking, compliance tools, or custodian services—additional costs for development may apply.
- Marketing and Distribution: Depending on your business plan, you may need to allocate resources for marketing activities, such as digital ads, content creation, or engaging third-party sales teams. These costs are typically not included in the white label service provider’s fees.
It’s important to remember that costs can vary significantly based on customization and provider choice. Conduct thorough research and compare providers in order to find one that aligns with your budget and business requirements. Some platforms may start as low as $100 per month other goes beyond that.
FAQ: Starting a White Label Robo-Advisor
What is a white-label robo-advisor?
A white label robo-advisor is a third-party robo-advisor platform that can be rebranded by a financial institution. This allows the institution to offer robo-advisor services without having to develop and maintain the platform themselves.
What are the benefits of using a white label robo-advisor?
- Faster Launch: White label solutions allow for quicker deployment compared to building a platform from scratch.
- Lower Costs: They are usually more affordable than developing an in-house robo-advisor.
- Expertise: White label providers often have a team of professionals to support everything from investment management to marketing.
- Scalability: These solutions can grow with your business, allowing you to add new features and services over time.
What are the drawbacks of using a white-label robo-advisor?
- Limited Customization: White label solutions may offer less flexibility for customization compared to building your own platform.
- Reduced Control: You may have less influence over the platform’s features and functionality.
- Security and Compliance Risks: There may be risks around the security and regulatory compliance of the third-party provider. It’s crucial to ensure they meet your security standards.
