This post will be helpful for you if you are looking at how to use WhatsApp business for marketing.
Do you have a business, but you have found it hard to communicate easily with customers in privacy, with no cost? As a marketer reach, more people are your main objective.
But how do offer experience with your customers privately online? How do you satisfy your customers to build relationships and true online?
If you are struggling with this series of questions and arguments. Please allow me to introduce to you the best app which could answer your questions and grow you vs customer relations. This is a WhatsApp
Therefore, I think I have raised some questions in your mind about what is WhatsApp. How it works, what is WhatsApp business, and how to use Whatsapp business for marketing.
If these are your question then I’m going to unlock one question after another with relevant examples and references. Stay in touch with me let’s dive in.
What is WhatsApp?
WhatsApp is a giant free mobile massaging app owned by meta inc. A company with a tagline, “Bring people together every day.” Meta inc. Is also an owner of other giant platforms like Facebook, Instagram, Oculus, and other companies.
Meta bought the app on February 19 2014 for US$19 billion. The company revealed that, bought WhatsApp to enhance its mission of bringing people together every day.
So people now can freely communicate with family and friends using WhatsApp. WhatsApp is a downloadable app. You can download the app via the google play store and app store for android users and iOS users respectively.
WhatsApp allows users to send messages to each other, call each other, and share multimedia like music, voice, videos, and documents.
WhatsApp is a popular global messaging app, you can grow your firm, and reach more people through it.
You also can stimulate sales, grow sellers vs customer relationships, generate leads, and strongly hold your customers.
Supporting advertisers and business owners to advertise their products and service, Meta launched WhatsApp Business. So what is WhatsApp business, how does it work? And how to use WhatsApp business for marketing?
What is WhatsApp Business?
WhatsApp business is a meta inc service that allows users to engage audiences, accelerate sales, and drive customer support for their business.
This service was created to help users to transform their businesses by helping their business to reach more audiences.
Meta WhatsApp business services have two kinds of products.
- WhatsApp Business Platform. This enhances business owners and marketers to communicate with customers at scale through programmatic access. Here is how to get started with the WhatsApp business platform
- Whatsapp Business app. This works nicely for small businesses. A person manages conversations with customers and builds relationships with customers. If you don’t have an app yet, you can have yours today. Download yours today click here
Those services were developed to make sure you reach more customers as well as to transform your business.
How does it work?
Using WhatsApp business for business, you will be required to have an account whether is a WhatsApp business platform or an App.
This post is more focused on helping you to create an account and how to use WhatsApp business for marketing via an app.
Creating a business account is very easy if you already have the WhatsApp business app installed on your phone. If not yet installed, you can just install the app via google play store and apps store by searching WhatsApp business.
The good news is that if you have already set up your account with WhatsApp’s normal App. The business app will connect directly to your existing account as a business profile unless you never have an account already.
After that go directly to accept the terms and conditions. Then enter your phone number if you want to use a separate number from your normal WhatsApp account.
After that, everything is done. The next is to customize your account and make it look good if you want. See more about WhatsApp business customization.
How to use WhatsApp business for marketing
This is the final place step in this post. After the account is set, his you use it for marketing and business promotion?
I think you are asking yourself some questions, how can I use it, how can I increase sell, how can I attract customers using the app?
All of your questions are going to be answered below. Follow the steps below.
1. Customize your WhatsApp business account
Set well your business account. Make sure your account tells what you are doing. Customize your profile picture.
Your account’s profile picture must present the business or services you are doing. Make sure the profile picture answers some questions which your customers could be asking themselves.
Add relevant business information to your account. Your business information must be relevant to the kind of business or service you are selling.
To attract customers you must be specific, being specific helps your customers to believe that you have a serious business. So, add your business hours.
Tell your customers the best time they should communicate with you. If you work for 24 hours indicate your working hours on your WhatsApp business page.
If you already set all of these then thumbs up. In addition, you can add other destinations like your website link, and your business location.
This helps your customers to find out more about your service and even visit your business at the indicated location.
2. Define the audiences To be targeted
Conduct thorough research to understand who you should target. Remember you can’t sell to everybody, you need to define who you should sell to.
Customer analysis is very important.
Define your consumers according to their age, sex, and location. Understanding them helps to know how you should draft your campaigns. And what products you should promote to them.
80% of customers love to be recognized, mentioned, and tagged. Knowing your audiences will simplify how you should recognize them when trying to reach them.
Defining your audiences will also help you in determining how your customers are affected by products. It also helps to know the value they get from your products. And what results they want from your products.
This approach simplifies a lot in understanding the kinds of products you should present to your audiences to deliver what they expect from you.
3. Build your audiences
Defining audiences only is not enough. But building a big community of customers or audiences sounds fine. The key steam of WhatsApp marketing is having a huge community and reaching them regularly.
Therefore building your contact list is very important. There are decent ways to build your audiences. Here are some of the ways
- Take advantage of the subscription forms. But if you have a subscription form set. Also, ask your customers to allocate where they should be receiving your updates. For example, placing their emails, and WhatsApp numbers or using Facebook Messenger. If you have decided to use subscription forms you can place these forms on your website.
- Join other existing WhatsApp groups then ask the admin to introduce your services. (Some admins will need some payments but others will just help you for free.)
Having enough audiences is the heart of WhatsApp marketing. Struggle as much as you can to build enough audiences.
4. Customize WhatsApp business messaging tool
WhatsApp business offers different messaging tools to help you communicate with customers. These tools are set to ensure customer engagement.
Some of those messaging tools are away messaging, quick messages, and greeting messages.
Those tools must be well customized. Use polite language, and hooking language to attract customers and build customer relationships.
Quick messages work fine for new use. They are auto-reply messages. And they are always set to introduce customers and seek them to present what they want from you.
Other forms of messages are like greeting messages and away messages.
These kinds of messages intend to introduce the services or products that sellers have.
Also, explaining the values and descriptions of products and services. Customize them professionally, and use simple, polite, and attractive language to attract and engage them with your business.
5. Write more about your products and services.
Talk more about your business, people won’t know about your business if you don’t talk about it. Write more, and share stories and values people could get after using your products.
You can use WhatsApp status for updates, and create WhatsApp groups for discussions.
Some people will need to know more about your products. So having a WhatsApp group will help them to launch some discussions about the values of products and even request a purchase.
Talking and writing more about your products helps to keep your audiences informed. The more informed can trigger them to make decisions like buying. And even promoting to other people, helping to reach more people who have such needs.
Do not give up, attracting customers takes enough time. Give yourself enough time, work hard promote as much as you can.
The more you work the more likely to grow. That is how you can use WhatsApp business for marketing
6. Deliver customer service on time
Winning with WhatsApp business marketing depends on how much you respond to your customers.
WhatsApp has no limits on responding to your customers.
Therefore allow yourself to reach customers immediately after they have contacted you. Doing this helps to increase trust and customer engagement. And build better relations with customers which are the key to your business success.
Researchers found that caring customers, quick delivery, and customer support are among the top reasons for business success.
Giving better support and service to your customers is an effective way to keep your customers coming back to your business. This is also the best way to increase sales.
This is why big companies invest more in customer care and support. Some companies have a customer care department to serve people’s needs on time.
So growing with WhatsApp business marketing needs you as a marketer to be good at reaching your customers on time.
Lots more
I hope you enjoyed this post about how to use WhatsApp business for marketing.
Now I would like to hear from you how this post was helpful to you.
Are you going to turn your effort into WhatsApp business marketing as another way to grow your community and reach more people.?
With social media, you can reach more people and let them know about your business. Some giant social media like WhatsApp and Facebook are estimated to have more than 2 billion users a month.
Taking their presence as an advantage your business can reach more people with no or little cost.
Social media user(WhatsApp) increases every day. If you never thought of this then conduct simple research.
So I recommend you to think of how you can reach enough people, and get sales and leads through them.
