This is the ultimate guide to Inbound Email Marketing. Therefore if you want to know about the following tips,
- What is Inbound Email Marketing?
- Importance of inbound email Marketing.
- Stages in inbound email marketing.
- How to improve click rate on inbound marketing.
- Wrap up.
Then consider reading this post to an end.
So let’s get started,
What is inbound email marketing?
Before we dive inside to understand what is inbound email marketing. You should first be aware of what is email marketing. So let’s see what is email marketing,
Email marketing is the practice of digital marketing that allows sellers to communicate with their customers through emails.
Is a way that advertisers use to reach their customers directly in their email inboxes. Some of the common email marketing messages include promotional campaigns and newsletters.
Email marketing is a process of targeting and reaching your clients, or audiences by using emails.
I think now you are aware of what is email marketing.
But let’s focus on our subject of inbound email marketing. To understand in deep about email marketing check this ultimate guide to email marketing guide from Backlinko.
Let’s dive into our subject.
What is inbound email marketing?
According to Hubspot, inbound email marketing is a marketing strategy that advertisers use to attract customers by creating valuable content for them.
With this form of marketing. Emails are sent to clients who have shown interest in the service. It considers focusing on people who are already aware of your brand.
- Related Post: Direct message (DM) Marketing: Ultimate Guide
What do I mean when I say it focuses only on people who have shown their interest in your brand?
This form of email marketing targets only people who by their consent have joined your program. For example, people who got an interest and joined your email list.
It can be done by attracting them to sign up for your newsletter, discount service, magnet lead, free service, and giveaways.
With inbound email marketing, an advertiser will be responsible for attracting customers. So an advertiser will be responsible for creating magnet content, that may attract clients.
These contents where magnet or pull contents are placed include infographics, blog posts, and social media posts.
- Inbound email marketing doesn’t focus on everyone. It only focuses on someone who has shown his or her interest in your service or products. Keep this in mind.
“Marketing isn’t magic but there is a science to do it” Dan Zarrella. For better sales with email marketing, Inbound mail marketing is the best science to do it.
Importance of inbound email Marketing
Here is why most marketers and online sellers recommend using this form of marketing.
Email marketing sounds best if you rely on an inbound email marketing strategy. Here are some of the benefits of inbound email marketing. Here are they;
1. Generate high ROI
Inbound email marketing has a significant chance to have a higher ROI than other forms of marketing. Those are like using social media and traditional marketing.
According to Investopedia, (ROI,) means Return On Investment. Meaning a performance measured to evaluate the efficiency or profitability of an investment.
This means ROI measures the amount of return on a particular investment relative to the cost of investment.
Therefore, inbound email marketing generates high ROI. Because it helps to achieve marketing objectives when competing for the most qualified client for marketing.
Because it helps to attract customers by their willingness to join marketing intention. And it only focuses on customers who have needs.
2. It’s a fast and effective way with effective results
Inbound email marketing is a fast way to get effective results. It methodologically attracts customers to join your intention by themselves.
This kind of marketing targets those who know about your brand. Also, Only those who need your service. This email marketing practice doesn’t send messages to respondents who haven’t shown interest in the services.
It’s easy to reach them and they can easily provide value to a seller. Because they need the marketer’s service.
With this form of marketing, advertisers know who should receive their email before sending an email. This is contrary to outbound marketing. In this type, emails are sent to recipients who haven’t even shown their interest in advertisers’ services.
Therefore it’s why inbound email marketing sounds fine, and fast email marketing practices with effective results.
3. Target specific customers/buyer
Inbound marketing filters buyers by measuring their interest.
And target to build relationships with the only buyers who presented themselves in advertisers’ emailing list by showing their interest in getting the services. When I say It’s specific I mean it only focuses on people who want the service.
This kind of marketing doesn’t focus on people who are not aware of the advertisers’ brand.
4. It’s cost efficiency
Digital marketers won’t spend enough resources building an emailing list. However, customers achieve the marketer’s intention by looking for ways to solve their needs and wants.
This type of marketing sounds cheap because you don’t have to spend enough money for paid ads, a better design for social media posts, or sweating to influence your visitors.
But you will only need better-designed magnet content, to attract clients.
Stages in inbound email marketing.
This is an effective part to understand if you want to get the intended results. There are different ways a person can use to achieve an inbound email marketing campaign. However, I have researched and come up with the best stages to be followed for better outcomes.
Before executing your email marketing campaign, here are several stages you must go through to bring better results.
These stages act as a ladder to achieving successful email marketing and bringing the required results. Let us discuss them
1. Think About who
Reaching buyers will take you hard work if you don’t know who you should focus on. Know your buyers before attracting them to your intention. Understand what most people are looking for, the find a way to feed their needs.
It sounds fine to understand your targeted consumers. Do not ever try executing your campaign before knowing your clients. Knowing their needs, and how you should react to them to feed their needs. Knowing your clients is the foremost step to a successful campaign.
2. Attract
Secondly, you will need to change your strangers into visitors. There are different ways you can use to reach the whole community and transform them into visitors. There are different approaches you can use to achieve your aims. Some of those approaches are;
- Publishing posts on social media
- Using ads
- Blogging, and
- Using effective search engine optimization (SEO) Approach.
3. Covert
The third stage is to convert your visitors into leads. Without taking advantage of your visitors, you won’t grow your email list. So you have to think about how to get enough leads.
At this stage planning and preparing, magnet content is key. Here your mind should deeply think about influencing visitors to join your email list.
Now here are some methods that might help you to achieve this. Among those are; offering free ebooks, and encouraging visitors to enrol in your tips emails.
And also subscribing to newsletters, blog posts, tips sheets, gated content, and many others.
4. Close
This is among the best stages in inbound email marketing. This is all about converting leads into customers. So how do you convert them? How do you get your leads engaged? How do you make money with them?
Using email is the best way to convert them, emails will help you to deliver your services to your customers. Also, build a relationship with your buyers.
But the most important thing of all is to deliver what your clients need and feed them with helpful content.
5. Delight
Appreciation, feedback, and review are the best ways to hold or keep your emailing list. Use your email, and social media to hold your clients.
How to Improve Your Email click rate
In this part, I’m going to take you through some best ways you can consider to increase your email click rate. Conducting your campaign is not enough, but email click rate is very important. Your campaign performance is key. So how do you ensure this?
Here is how.
1. Draft well your email
Not every email can get clicks after it has arrived in your audience’s email box. The way you draft your email determines its click rate.
Having a detailed email, that conveys straight to the topic is very important. Make sure your email follows or falls under the qualities of a good email.
Those qualities of a good email are like these,
- Personal. It must be written by a man, so it must show some personality characteristics and uniqueness.
- Concise. Don’t give a lot of non-focused words. But provide clear, and brief but comprehensive.
- Original. Do not copy and paste emails. New comments are fine and work great to acquire buyers’ attention. And even influence them to take the action required.
- Informative. Provide the right information. Your emails should provide value to your audiences.
- Time. Understand the right time to send messages to your clients. Not every moment matters. Know the time when your clients are likely to open your emails. Then send them at that time.
- Effective mail must have links directing users to a product and service.
2. Make sure your email adds value addition
Sending an email that doesn’t convey any value to a person brings nothing in return. Judge how your email is going to affect your customers before sending it to your client. People need something which adds value to themselves. Therefore, you won’t get any clicks or results if you don’t focus on value addition.
3. Ask yourself why should your subscribers click on your email
Think about triggering your audiences to click your email and take proper action to achieve your goals. Grab some hooking tips. Draft an engaged subject line. A poor subject line promotes poor clicks. Therefore your email subject has 80% on determining your email engagement.
4. Take into consideration about timing
Think about the best time to send your products, promotions, or newsletters to your audiences. To get better results, ask yourself some questions before you send your promotional emails to your targeted list.
Ask yourself, what is a nice time to send your emails to your audiences? What is the best day to send emails to your clients? I don’t need to comment directly about this.
But some great marketers suggest that you should be sending your emails to your clients on working days between 8 am and 10 am. Take this might have advantages on your inbound email marketing campaigns.
5. Better conversation is very important
According to sends.io, a marketer who has better conversations and relationships with his customers is likely to have better results from his/her marketing campaign. So the way you reply to your customers, and the ways you deliver what they want on time. All of this has a great chance to bring successful email marketing.
Wrap up.
The Digital Market nowadays acts as a scaffold for business success. Different marketing ways might have business benefits but, in this era, digital marketing is valued most. This is due to the transformation of the internet, easy reachability, cost efficiency, and reaching the right customer at the right time.
Now,
I think this guide has added something to your mind. Hope you enjoyed reading this post. So I would like to hear from you
Which techniques you are going to apply? Are going to increase your email click rate, or you will be following stages in preparation for your email marketing campaign?
Let me hear something from you, leave a comment below right now.
